Wines of Chile Study Reveals Women Who Show and Tell are the Majority

People who want personal information to remain a secret should perhaps avoid confiding in women as a new study shows women keep secrets for less than 48 hours.

Research by the Wines of Chile, which was undertaken to mark Chile's National Day, revealed that women can keep knowledge a secret for an average of 47 hours and 15 minutes before confiding in somebody else.

A boyfriend, husband or mother would be the most likely confidante, the study showed. From the 3,000 women questioned, one in four admitted that they were not able to keep a secret safe.

A further six out of ten informed someone uninvolved in the secret so the person who originally told it is unlikely to discover that the dirt was dished.

Michael Cox, UK director of Wines of Chile, said: "We were really keen to find out with this survey how many secrets people are told.

"What we didn't bank on was how quickly these are passed on by those we confide in."

Further findings showed that more than half of those women questioned said they would be more likely to tell the secret after drinking alcohol.